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elf Cosmetics Launches New Primer & Expands Camo CC’s Shade Range

Convenient tubes make applying the products easy and mess-free.

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By: Marie Redding

Senior Editor, Rodman Media


E.l.f. Cosmetics has several new launches in time for the holidays. The brand’s new Power Grip Primer has launched, and it looks festive in green hue.

The product’s gel texture ensures a smooth, easy application. It’s infused with hyaluronic acid to add moisture, and doesn’t contain any added fragrance.

E.l.f. Cosmetics has also expanded its shade range for Camo CC Cream. The medium-to-full coverage correcting cream includes ten new shades, to match all skin tones effortlessly. Now the line has 30 color in total.

Many of e.l.f.’s products are in squeeze tubes, like those shown above. The tubes are paired with pump dispeners for easy application.

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A post shared by e.l.f. Cosmetics and Skincare (@elfcosmetics)

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